Although large language models (LLMs) are increasingly implicated in interpersonal and societal decision-making, their ability to navigate explicit conflicts between legitimately different cultural value systems remains largely unexamined. Existing benchmarks predominantly target cultural knowledge (CulturalBench), value prediction (WorldValuesBench), or single-axis bias diagnostics (CDEval); none evaluate how LLMs adjudicate when multiple culturally grounded values directly clash. We address this gap with CCD-Bench, a benchmark that assesses LLM decision-making under cross-cultural value conflict. CCD-Bench comprises 2,182 open-ended dilemmas spanning seven domains, each paired with ten anonymized response options corresponding to the ten GLOBE cultural clusters. These dilemmas are presented using a stratified Latin square to mitigate ordering effects. We evaluate 17 non-reasoning LLMs. Models disproportionately prefer Nordic Europe (mean 20.2 percent) and Germanic Europe (12.4 percent), while options for Eastern Europe and the Middle East and North Africa are underrepresented (5.6 to 5.8 percent). Although 87.9 percent of rationales reference multiple GLOBE dimensions, this pluralism is superficial: models recombine Future Orientation and Performance Orientation, and rarely ground choices in Assertiveness or Gender Egalitarianism (both under 3 percent). Ordering effects are negligible (Cramer's V less than 0.10), and symmetrized KL divergence shows clustering by developer lineage rather than geography. These patterns suggest that current alignment pipelines promote a consensus-oriented worldview that underserves scenarios demanding power negotiation, rights-based reasoning, or gender-aware analysis. CCD-Bench shifts evaluation beyond isolated bias detection toward pluralistic decision making and highlights the need for alignment strategies that substantively engage diverse worldviews.

Large language models (LLMs) are transforming global decision-making and societal systems by processing diverse data at unprecedented scales. However, their potential to homogenize human values poses critical risks, similar to biodiversity loss undermining ecological resilience. Rooted in the ancient Greek concept of ethos, meaning both individual character and the shared moral fabric of communities, EthosGPT draws on a tradition that spans from Aristotle's virtue ethics to Adam Smith's moral sentiments as the ethical foundation of economic cooperation. These traditions underscore the vital role of value diversity in fostering social trust, institutional legitimacy, and long-term prosperity. EthosGPT addresses the challenge of value homogenization by introducing an open-source framework for mapping and evaluating LLMs within a global scale of human values. Using international survey data on cultural indices, prompt-based assessments, and comparative statistical analyses, EthosGPT reveals both the adaptability and biases of LLMs across regions and cultures. It offers actionable insights for developing inclusive LLMs, such as diversifying training data and preserving endangered cultural heritage to ensure representation in AI systems. These contributions align with the United Nations Sustainable Development Goals (SDGs), especially SDG 10 (Reduced Inequalities), SDG 11.4 (Cultural Heritage Preservation), and SDG 16 (Peace, Justice and Strong Institutions). Through interdisciplinary collaboration, EthosGPT promotes AI systems that are both technically robust and ethically inclusive, advancing value plurality as a cornerstone for sustainable and equitable futures.

Large Language Model (LLM) alignment conventionally relies on supervised fine-tuning or reinforcement learning based alignment frameworks. These methods typically require labeled or preference datasets and involve updating model weights to align the LLM with the training objective or reward model. Meanwhile, in social sciences such as cross-cultural studies, factor analysis is widely used to uncover underlying dimensions or latent variables that explain observed patterns in survey data. The non-differentiable nature of these measurements deriving from survey data renders the former alignment methods infeasible for alignment with cultural dimensions. To overcome this, we propose a parameter efficient strategy that combines soft prompt tuning, which freezes the model parameters while modifying the input prompt embeddings, with Differential Evolution (DE), a black-box optimization method for cases where a differentiable objective is unattainable. This strategy ensures alignment consistency without the need for preference data or model parameter updates, significantly enhancing efficiency and mitigating overfitting. Our method demonstrates significant improvements in LLama-3-8B-Instruct's cultural dimensions across multiple regions, outperforming both the Naive LLM and the In-context Learning (ICL) baseline, and effectively bridges computational models with human cultural nuances.

Immense effort has been dedicated to minimizing the presence of harmful or biased generative content and better aligning AI output to human intention; however, research investigating the cultural values of LLMs is still in very early stages. Cultural values underpin how societies operate, providing profound insights into the norms, priorities, and decision making of their members. In recognition of this need for further research, we draw upon cultural psychology theory and the empirically-validated GLOBE framework to propose the LLM-GLOBE benchmark for evaluating the cultural value systems of LLMs, and we then leverage the benchmark to compare the values of Chinese and US LLMs. Our methodology includes a novel "LLMs-as-a-Jury" pipeline which automates the evaluation of open-ended content to enable large-scale analysis at a conceptual level. Results clarify similarities and differences that exist between Eastern and Western cultural value systems and suggest that open-generation tasks represent a more promising direction for evaluation of cultural values. We interpret the implications of this research for subsequent model development, evaluation, and deployment efforts as they relate to LLMs, AI cultural alignment more broadly, and the influence of AI cultural value systems on human-AI collaboration outcomes.

Although LLMs have been extremely effective in a large number of complex tasks, their understanding and functionality for regional languages and cultures are not well studied. In this paper, we explore the ability of various LLMs to comprehend the cultural aspects of two regional languages: Malayalam (state of Kerala, India) and Yoruba (West Africa). Using Hofstede's six cultural dimensions: Power Distance (PDI), Individualism (IDV), Motivation towards Achievement and Success (MAS), Uncertainty Avoidance (UAV), Long Term Orientation (LTO), and Indulgence (IVR), we quantify the cultural awareness of LLM-based responses. We demonstrate that although LLMs show a high cultural similarity for English, they fail to capture the cultural nuances across these 6 metrics for Malayalam and Yoruba. We also highlight the need for large-scale regional language LLM training with culturally enriched datasets. This will have huge implications for enhancing the user experience of chat-based LLMs and also improving the validity of large-scale LLM agent-based market research.

Large Language Models (LLMs) attempt to imitate human behavior by responding to humans in a way that pleases them, including by adhering to their values. However, humans come from diverse cultures with different values. It is critical to understand whether LLMs showcase different values to the user based on the stereotypical values of a user's known country. We prompt different LLMs with a series of advice requests based on 5 Hofstede Cultural Dimensions -- a quantifiable way of representing the values of a country. Throughout each prompt, we incorporate personas representing 36 different countries and, separately, languages predominantly tied to each country to analyze the consistency in the LLMs' cultural understanding. Through our analysis of the responses, we found that LLMs can differentiate between one side of a value and another, as well as understand that countries have differing values, but will not always uphold the values when giving advice, and fail to understand the need to answer differently based on different cultural values. Rooted in these findings, we present recommendations for training value-aligned and culturally sensitive LLMs. More importantly, the methodology and the framework developed here can help further understand and mitigate culture and language alignment issues with LLMs.

Cultural variation exists between nations (e.g., the United States vs. China), but also within regions (e.g., California vs. Texas, Los Angeles vs. San Francisco). Measuring this regional cultural variation can illuminate how and why people think and behave differently. Historically, it has been difficult to computationally model cultural variation due to a lack of training data and scalability constraints. In this work, we introduce a new research problem for the NLP community: How do we measure variation in cultural constructs across regions using language? We then provide a scalable solution: building knowledge-guided lexica to model cultural variation, encouraging future work at the intersection of NLP and cultural understanding. We also highlight modern LLMs' failure to measure cultural variation or generate culturally varied language.

Given the rapid advancement of large-scale language models, artificial intelligence (AI) models, like ChatGPT, are playing an increasingly prominent role in human society. However, to ensure that artificial intelligence models benefit human society, we must first fully understand the similarities and differences between the human-like characteristics exhibited by artificial intelligence models and real humans, as well as the cultural stereotypes and biases that artificial intelligence models may exhibit in the process of interacting with humans. This study first measured ChatGPT in 84 dimensions of psychological characteristics, revealing differences between ChatGPT and human norms in most dimensions as well as in high-dimensional psychological representations. Additionally, through the measurement of ChatGPT in 13 dimensions of cultural values, it was revealed that ChatGPT's cultural value patterns are dissimilar to those of various countries/regions worldwide. Finally, an analysis of ChatGPT's performance in eight decision-making tasks involving interactions with humans from different countries/regions revealed that ChatGPT exhibits clear cultural stereotypes in most decision-making tasks and shows significant cultural bias in third-party punishment and ultimatum games. The findings indicate that, compared to humans, ChatGPT exhibits a distinct psychological profile and cultural value orientation, and it also shows cultural biases and stereotypes in interpersonal decision-making. Future research endeavors should emphasize enhanced technical oversight and augmented transparency in the database and algorithmic training procedures to foster more efficient cross-cultural communication and mitigate social disparities.

Urban research has long recognized that neighbourhoods are dynamic and relational. However, lack of data, methodologies, and computer processing power have hampered a formal quantitative examination of neighbourhood relational dynamics. To make progress on this issue, this study proposes a graph neural network (GNN) approach that permits combining and evaluating multiple sources of information about internal characteristics of neighbourhoods, their past characteristics, and flows of groups among them, potentially providing greater expressive power in predictive models. By exploring a public large-scale dataset from Yelp, we show the potential of our approach for considering structural connectedness in predicting neighbourhood attributes, specifically to predict local culture. Results are promising from a substantive and methodologically point of view. Substantively, we find that either local area information (e.g. area demographics) or group profiles (tastes of Yelp reviewers) give the best results in predicting local culture, and they are nearly equivalent in all studied cases. Methodologically, exploring group profiles could be a helpful alternative where finding local information for specific areas is challenging, since they can be extracted automatically from many forms of online data. Thus, our approach could empower researchers and policy-makers to use a range of data sources when other local area information is lacking.

As the scaling of Large Language Models (LLMs) has dramatically enhanced their capabilities, there has been a growing focus on the alignment problem to ensure their responsible and ethical use. While existing alignment efforts predominantly concentrate on universal values such as the HHH principle, the aspect of culture, which is inherently pluralistic and diverse, has not received adequate attention. This work introduces a new benchmark, CDEval, aimed at evaluating the cultural dimensions of LLMs. CDEval is constructed by incorporating both GPT-4's automated generation and human verification, covering six cultural dimensions across seven domains. Our comprehensive experiments provide intriguing insights into the culture of mainstream LLMs, highlighting both consistencies and variations across different dimensions and domains. The findings underscore the importance of integrating cultural considerations in LLM development, particularly for applications in diverse cultural settings. Through CDEval, we aim to broaden the horizon of LLM alignment research by including cultural dimensions, thus providing a more holistic framework for the future development and evaluation of LLMs. This benchmark serves as a valuable resource for cultural studies in LLMs, paving the way for more culturally aware and sensitive models.